Montgomery Ward Catalog 1910 huge mail order #79 toys fashion house wares nice!Brian DiMambro- Antiquarian Books, Maps & Prints
(Old Magazine, Early 20th Century Periodicals, Catalogue, Mail Order, Americana, Montgomery Ward & Co, Kitchen Wares, Fashion, Toys, Household Goods).
Montgomery Ward & Co. Catalogue 79.
Published 1910, Chicago by Montgomery Ward & Co.
936  pages. Text in English. Profusely illustrated throughout with thousands of small images of products. Throughout are small groupings of color plates.
Nice early 20th century American mail order catalog with pleasing visual content. A monumental item, essentially like an Amazon website of the era printed on paper.
Binding remains sound, various signs of age, time and handling, cover stained, some page corners bent, etc.- but nothing offensive or major. Paper is age toned due to newsprint used, still overall a nice looking example. Appears to be complete.
Small age flaws or defects include possible random old creasing, edge chipping, small light old staining, etc. Overall entirely acceptable example of what is likely a scarce survival. The pictures give a very good sense of how the item survives.
Virtually all mailorder catalogues and periodicals of this era are somewhat scarce today as loose complete issues. Like most random survivals of old paper printing, any specific example (like this one) is likely among a relative handful still extant. As each decade goes back from 1950, the rate of scarcity for any specific magazine or paper item increases noticeably.
Text block remains overall clean, and displays a pleasing toned age patina.
Catalog remains attractive on the shelf, any age flaws easy to overlook or forgive.
Please review photos for more detail and our best attempt to convey how this antique item survives. This item is not new- it is old and has been handled by different owners in the past.
Catalog Measures c. 13 1/4" H x 9 1/2" W.