Women's Fashion Catalogue c.1910 Standard Mail Order Company illustrated advertsBrian DiMambro- Antiquarian Books, Maps & Prints
(Old Magazines, Periodicals, Advertising, Women's Fashion, Mail Order Catalogue).
Standard Mail Order Co. Catalog.
Published c. 1910-20 (?), New York, Standard Mail Order Co.
64 pages. Text in English. Profusely illustrated throughout with line drawings.
The actual period advertising sales mail order catalogue.
Packed with great images which are like a time capsule of the era for what the typical American female consumer would have owned or desired owning. Unlike modern reprints, this actual item from the time is printed on paper using inks and methods of production totally unique to the era which are totally lost in translation with modern reprints.
Most store mail order sales catalogues survive by random chance. Just like today, most were disposed of shortly after receiving or ordering from. All examples of any specific one should be considered fairly scarce, perhaps even rare, like this one.
Item remains relatively well preserved and attractive on the shelf. Fragile with some edge chipping, small loss at lower corner of front cover.
It still displays a pleasing and unique age patina and is in nice antiquarian condition, the age flaws easy to overlook or forgive. Some minor edge splits, light wear from browsing, clearly not new, but still quite nice, mostly clean.
Please review photos for more detail and our best attempt to convey how this antique item survives.
Book Measures c. 8 5/8" H x 6 1/8" W.